References
2010, December 18. World to turn RED to mark world AIDS day. Obesity, Fitness and Wellness Week, pp. 2527
(2012). JoinRED FAQ’s. Retrieved from joinred.com
(2012). Annoymous Content About. Retrieved from annoymouscontent.com
Amazeen, M. (2011). Gap (RED): Social responsibility or window dressing? Journal of Business Ethics, 99, 167-182. doi: 10.1007/s10551-010-0647-2
Anderson, N. (2008). Shoppers of the world unite: (RED’s) messaging and morality in the fight against African AIDS. The Journal of Pan African Studies, 2, 32-47.
Bell, K. (2011). A delicious way to help save lives: Race, commodification, and celebrity in product (RED). National Communication Association, 4, 163-180. doi: 10.1080/17513057.2011.569972
Farrell, N. (2012). Celebrity politics: Bono, product (RED) and the legitimising of philanthrocapitalism. British Journal of Politics and International Relations,14, 392-406. doi: 10.1111/j.1467-856X.2011.00499.x
Header Image: Product (RED). (2013). Retrieved April 1, 2013 from http://www.avert.org/global-fund.htm
Image 1: Bono and Bobby Shriver. (2007). Retrieved April 15, 2013 from http://media4.s-nbcnews.com/j/msnbc/Components/Photo_StoryLevel/071219/071219-Bono-Bobby-Shriver_vlg-2p.grid-4x2.jpg
Image 2: Global Fund Logo. (2011). Retrieved April 16, 2013 from http://upload.wikimedia.org/wikipedia/en/2/2b/The_Global_Fund_to_Fight_AIDS_Tuberculosis_and_Malaria_logo.jpg
Image 3: Vanity Fair photo from Lazarus Effect. (2007). Retrieved April 16, 2013 from http://www.vanityfair.com/politics/features/2007/07/lazarus200707/_jcr_content/par/cn_contentwell/par-main/cn_pagination_contai/cn_image.size.poar01_lazarus0707.jpg
Image 4: Do the (RED) thing Gap advertisement. 2006. Retrieved April 16, 2013 from http://platformlaunchaction.blogspot.com/2006/10/new-gap-ad-do-red-thing.html
Image 5: Inc(RED)ible. (2011). Retrieved April 17, 2013 from http://mantia.me/wallpaper/incredible/
Image 6: Anne Hathaway Gap Promotion. (2007). Retrieved April 17, 2013 from
http://3.bp.blogspot.com/_Bp5cBu9Ewx0/TIvEuN7p8OI/AAAAAAAAAPg/9b9uYThdzZQ/s1600/anne+hathaway+red.jpg
Image 7: Product (RED) iPod Nanos. (2009). Retrieved April 17, 2013 from http://i1-news.softpedia-static.com/images/news2/Apple-Pushes-PRODUCT-RED-iPod-nanos-2.jpg
Image 8: Converse x Product (RED). (2007). Retrieved April 17, 2013 from http://www.highsnobiety.com/2007/03/23/converse-x-product-red-spring-07-make-mine-red/
Image 9: Young Consumers Pinch Their Pennies. (2012). Retrieved April 17, 2013 from http://www.businessweek.com/articles/2012-03-22/young-consumers-pinch-their-pennies
Image 10: (PRODUCT) RED Apple Products. (2012). Retrieved April 19, 2013 from http://inhabitat.com/greenholidaygiftguide/wp-content/blogs.dir/11/files/2012/10/red-apple-products.jpg
Image 11: Do the (RED) thing. (2008). Retrieved April 19, 2013 from http://charity-diarys.webs.com/productred.htm
Image 12: Born HIV Free. (2010). Retrieved April 19, 2013 from http://www.hifa2015.org/wp-content/uploads/2010/05/bhf_logo_col_black.jpg
Image 13: Corporate Social Responsibility Model. (2009). Retrieved April 20, 2013 from http://www.industryplayer.com/images/corporate_social_responsibility.jpg
Image 14: Discove(RED). (2009). Retrieved April 20, 2013 from http://funningham.files.wordpress.com/2009/02/redcampaign1.jpg?w=500
Image 15: Brand Aid-Shopping Well to Save the World. (2012) Retrieved April 21, 2013 from http://philanthropy.com/img/photos/biz/photo_11661_portrait_wide.jpg
Image 16: Do the (RED) Thing. (2011). Retrieved April 21, 2013 from http://theinspirationroom.com/daily/print/2011/12/gap-do-the-red-thing.jpg
Jungar, K. & Salo, E. (2008). Shop and do good? Journal of Pan African Studies, 2.6, 92.
Parpis, E. (2013, March 29). (RED) alert: A new campaign comes just in time to spread the word about funding the fight against AIDS. MEDIAWEEK, 20.
Ponte, S., Richie, L.A., & Baab, M. (2010). Bonos product (RED) initiative: corporate social responsibility that solves the problems of ‘distant others.’ Third World Quarterly, 30, 301-317. doi: 10.1080/01436590802681074
Richey, L.A., & Ponte, S. Better (RED) than dead? Celebrities, consumption and international aid. Third World Quarterly, 29, 711-729. doi: 10.1080/01436590802052649.
Video 1: Bono Gathers Celebs for AIDS Campaign. (2010). Retrieved April 6, 2013 from http://www.youtube.com/watch?v=5ys6dkUYjNI
Video 2: (RED) The Lazarus Effect. (2007) Retrieved April 6, 2013 from http://www.youtube.com/watch?v=W82SoRp9Au4
(2012). JoinRED FAQ’s. Retrieved from joinred.com
(2012). Annoymous Content About. Retrieved from annoymouscontent.com
Amazeen, M. (2011). Gap (RED): Social responsibility or window dressing? Journal of Business Ethics, 99, 167-182. doi: 10.1007/s10551-010-0647-2
Anderson, N. (2008). Shoppers of the world unite: (RED’s) messaging and morality in the fight against African AIDS. The Journal of Pan African Studies, 2, 32-47.
Bell, K. (2011). A delicious way to help save lives: Race, commodification, and celebrity in product (RED). National Communication Association, 4, 163-180. doi: 10.1080/17513057.2011.569972
Farrell, N. (2012). Celebrity politics: Bono, product (RED) and the legitimising of philanthrocapitalism. British Journal of Politics and International Relations,14, 392-406. doi: 10.1111/j.1467-856X.2011.00499.x
Header Image: Product (RED). (2013). Retrieved April 1, 2013 from http://www.avert.org/global-fund.htm
Image 1: Bono and Bobby Shriver. (2007). Retrieved April 15, 2013 from http://media4.s-nbcnews.com/j/msnbc/Components/Photo_StoryLevel/071219/071219-Bono-Bobby-Shriver_vlg-2p.grid-4x2.jpg
Image 2: Global Fund Logo. (2011). Retrieved April 16, 2013 from http://upload.wikimedia.org/wikipedia/en/2/2b/The_Global_Fund_to_Fight_AIDS_Tuberculosis_and_Malaria_logo.jpg
Image 3: Vanity Fair photo from Lazarus Effect. (2007). Retrieved April 16, 2013 from http://www.vanityfair.com/politics/features/2007/07/lazarus200707/_jcr_content/par/cn_contentwell/par-main/cn_pagination_contai/cn_image.size.poar01_lazarus0707.jpg
Image 4: Do the (RED) thing Gap advertisement. 2006. Retrieved April 16, 2013 from http://platformlaunchaction.blogspot.com/2006/10/new-gap-ad-do-red-thing.html
Image 5: Inc(RED)ible. (2011). Retrieved April 17, 2013 from http://mantia.me/wallpaper/incredible/
Image 6: Anne Hathaway Gap Promotion. (2007). Retrieved April 17, 2013 from
http://3.bp.blogspot.com/_Bp5cBu9Ewx0/TIvEuN7p8OI/AAAAAAAAAPg/9b9uYThdzZQ/s1600/anne+hathaway+red.jpg
Image 7: Product (RED) iPod Nanos. (2009). Retrieved April 17, 2013 from http://i1-news.softpedia-static.com/images/news2/Apple-Pushes-PRODUCT-RED-iPod-nanos-2.jpg
Image 8: Converse x Product (RED). (2007). Retrieved April 17, 2013 from http://www.highsnobiety.com/2007/03/23/converse-x-product-red-spring-07-make-mine-red/
Image 9: Young Consumers Pinch Their Pennies. (2012). Retrieved April 17, 2013 from http://www.businessweek.com/articles/2012-03-22/young-consumers-pinch-their-pennies
Image 10: (PRODUCT) RED Apple Products. (2012). Retrieved April 19, 2013 from http://inhabitat.com/greenholidaygiftguide/wp-content/blogs.dir/11/files/2012/10/red-apple-products.jpg
Image 11: Do the (RED) thing. (2008). Retrieved April 19, 2013 from http://charity-diarys.webs.com/productred.htm
Image 12: Born HIV Free. (2010). Retrieved April 19, 2013 from http://www.hifa2015.org/wp-content/uploads/2010/05/bhf_logo_col_black.jpg
Image 13: Corporate Social Responsibility Model. (2009). Retrieved April 20, 2013 from http://www.industryplayer.com/images/corporate_social_responsibility.jpg
Image 14: Discove(RED). (2009). Retrieved April 20, 2013 from http://funningham.files.wordpress.com/2009/02/redcampaign1.jpg?w=500
Image 15: Brand Aid-Shopping Well to Save the World. (2012) Retrieved April 21, 2013 from http://philanthropy.com/img/photos/biz/photo_11661_portrait_wide.jpg
Image 16: Do the (RED) Thing. (2011). Retrieved April 21, 2013 from http://theinspirationroom.com/daily/print/2011/12/gap-do-the-red-thing.jpg
Jungar, K. & Salo, E. (2008). Shop and do good? Journal of Pan African Studies, 2.6, 92.
Parpis, E. (2013, March 29). (RED) alert: A new campaign comes just in time to spread the word about funding the fight against AIDS. MEDIAWEEK, 20.
Ponte, S., Richie, L.A., & Baab, M. (2010). Bonos product (RED) initiative: corporate social responsibility that solves the problems of ‘distant others.’ Third World Quarterly, 30, 301-317. doi: 10.1080/01436590802681074
Richey, L.A., & Ponte, S. Better (RED) than dead? Celebrities, consumption and international aid. Third World Quarterly, 29, 711-729. doi: 10.1080/01436590802052649.
Video 1: Bono Gathers Celebs for AIDS Campaign. (2010). Retrieved April 6, 2013 from http://www.youtube.com/watch?v=5ys6dkUYjNI
Video 2: (RED) The Lazarus Effect. (2007) Retrieved April 6, 2013 from http://www.youtube.com/watch?v=W82SoRp9Au4